Start with a free recipe to build your cook rating
Every WOM score you receive counts toward your cook rating, across all your recipes, free and paid. It shows on your profile and on every recipe you publish.
A free recipe is the fastest way to get your first scores: anyone can cook it straight away, and it can bring you visitors from Google. Once your recipes have 10 WOM scores averaging 6/10 or more, you are a vetted cook and can sell paid recipes through your own Gumroad.
Pick a recipe you are proud of and that most people can cook at home, then share it with the share kit in the Studio.
Use free recipes as your shop window
Free recipes help new readers discover your cooking before they decide to buy. You choose which recipes are free, which are paid and what each paid recipe costs.
A good free recipe is genuinely useful and shows your best work. Do not make free recipes poor on purpose to push people to paid ones: it costs you trust.
Free recipes cost nothing to publish, and they often get more views, saves and shares because there is nothing to pay. Every WOM score on them counts toward getting vetted.
Build a free to paid path
Publish a free recipe that naturally leads to your premium ones. For example: a free Classic Pizza Dough, linked to your paid Neapolitan Pizza Master Recipe, Three Day Fermented Dough and Truffle Mushroom Pizza.
Mention your related recipes in your story block and your tips, so readers know where to go next.
Keep premium recipes meaningfully premium
Paid recipes should give real extra value: signature or family recipes, advanced techniques, detailed guidance, specialist cuisines, collections, great photos, troubleshooting, variations and tested alternatives.
Pricing your recipes
Paid recipes start at US$1.99, in US dollars, with no maximum or recommended price on Word of Mouth. Look at what similar recipes cost, how much work and testing yours took, and what your readers say. Keep the same price on Word of Mouth and on your Gumroad.
You can change your price whenever you like, or make a recipe free for a while to bring in new readers. Word of Mouth will never change a price for you.
Share it everywhere
Every recipe has ready made story, post and link images, captions and a QR code in Account, Creator. Share your free recipes first to collect WOM scores, then share again when your paid recipes go on sale.